NEW ADS, ENDORSEMENTS AND POLLING: Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Action Fund Announce More Than $6.5 Million Investment in Michigan, New Round of Endorsements, Polling, and Ads

New Ads Launching As Part of Seven-Figure Effort to Elect Gun Sense Champions

New Polling Shows Gun Violence is Important Issue When Voting

to Majority of Michigan Voters 

LANSING — Today, Everytown for Gun Safety Victory Fund announced a more than $6.5 million paid media campaign in Michigan for the 2024 elections. Digital ads and direct mailers will run across targeted state legislative battleground districts and highlight Michigan MAGA Republicans’ opposition to common-sense gun safety laws and the extreme guns everywhere agenda they will push if elected to serve in Lansing. 

“Our polling confirms that the overwhelming majority of Michigan voters are looking for candidates who will fight to keep our schools and our families safe from gun violence,” said John Feinblatt, president of Everytown for Gun Safety. “Everytown is making sure voters know that Michigan communities would be at risk if MAGA Republicans have total control of Lansing.”

Watch one of Everytown’s new ads here:

Not Complicated

As a part of today’s announcement, Everytown released a new poll in Michigan showing the power of gun safety for voters. A full memo is available here, and key findings include:

• A candidate’s position on guns is overwhelmingly important to Michigan voters, and majorities of voters in battleground regions indicate it is very important in deciding who to vote for in the election for the Michigan State House.

• By more than two-to-one, voters are also more likely to vote for a candidate who supports strengthening gun safety laws as opposed to a candidate who opposes more gun restrictions.

• There is broad-based, near-universal support for a range of gun safety policies, especially safe storage requirements, universal background checks, and prohibiting domestic abusers from possessing guns.

In 2022, Everytown went all-out to elect gun sense champions in state legislatures, clinching major victories in key states. In Michigan, nine Moms Demand Action volunteers won their elections, flipping the statehouse to a gun sense majority and delivering the first gun sense majorities in nearly 40 years. Governor Whitmer utilized her new gun sense trifectas to sign major gun safety legislation into law.

Everytown for Gun Safety Action Fund is also announcing new endorsements for candidates in key battleground legislative seats:

• Jaime Churches, State Representative, District 27
• Janise O’Neil Robinson, State Representative, District 28
• Jim Haadsma, State Representative, District 44
• Daniel Mahoney, State Representative, District 46
• Nate Shannon, State Representative, District 58
• Betsy Coffia, State Representative, District 103

Earlier this year, Everytown for Gun Safety Action Fund announced endorsements of volunteers running for Michigan legislature:

• Regina Weiss, State Representative, District 05
• Natalie Price, State Representative, District 06
• Laurie Pohutsky, State Representative, District 17
• Kelly Breen, State Representative, District 21
• Ranjeev Puri, State Representative, District 24
• Julie Rogers, State Representative, District 41
• Shadia Martini, State Representative, District 54
• Trevis Harrold, State Representative, District 55
• Cathy Albro, State Representative, District 104

In July, Everytown for Gun Safety Action Fund and Victory Fund announced a $45 million electoral program and the launch of a new grassroots voter contact program to help elect gun sense candidates and defeat gun extremists up and down the ballot in key swing districts and states. Everytown’s efforts will focus on young voters on college campuses, voters of color, and suburban women in Arizona, California, Michigan, Minnesota, New York, North Carolina, Pennsylvania and Wisconsin. Last month, Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Action Fund announced a record $7.5 million investment to train and elect Moms Demand Action and Students Demand Action volunteers, including many running in key races across the country.

Paid for by Everytown for Gun Safety Victory Fund, gunsensevoter.org, P.O. Box 4184, New York, NY 10163. Not authorized by any candidate or candidate’s committee. [In a box, good color contrast, and 12 point font].