NEW YORK – Everytown for Gun Safety Action Fund announced today it is launching a large-scale, gun safety voter turnout campaign called “Not One More.” In a sign of how gun safety has evolved from a “third rail” of politics to a top-tier voting issue, Congressional districts covered in the campaign initially include: CA-48, CA-49, CO-06, GA-06, KS-03, MN-03, NV-03, NV-04, FL-27, MI-08, MI-11, NJ-03, NJ-11, VA-10 and WA-08.
Produced by famed advertising agency Wieden+Kennedy, the provocative campaign urges Americans to “vote gun safety.” It uses imagery from shooting scenes and a jarring yellow-and-black color scheme inspired by crime scene tape. The campaign will start with digital banner and video advertisements. Initial video advertisements include a 15- and 30-second spot called “Places” and a 15-second spot called “Single File.”
STATEMENT FROM JOHN FEINBLATT, PRESIDENT OF EVERYTOWN FOR GUN SAFETY:
“‘Not one more’ — three simple words that serve as both a statement of principle and a call to action for the growing gun safety movement. This urgent ad campaign will inspire even more Americans to head to the polls on November 6 and vote for their local gun-sense champions.”
STATEMENT FROM RICHARD MARTINEZ, WHOSE 20-YEAR-OLD SON, CHRISTOPHER ROSS MICHAELS-MARTINEZ, WAS KILLED IN THE ISLA VISTA MASS SHOOTING IN MAY 2014. RICHARD IS A SENIOR ASSOCIATE AT EVERYTOWN FOR GUN SAFETY:
“Every day in our country, families like mine get the news that a loved one has been shot and killed by senseless gun violence. This November, Americans can use their voices and their votes to elect lawmakers who will stand up for the safety of our families and communities. Together, we can demand not one more.”
The campaign name “Not One More” was inspired by Martinez, who started a national postcard campaign after his son’s death aimed at politicians with just the words, “Not One More.”
The campaign will target youth, communities of color and women voters. The target districts of the campaign are cited as critical red-to-blue Congressional districts that are expected to determine control of the House of Representatives. Getting more and more Americans to cast their votes at the ballot box will be critical this cycle.
The announcement comes days after Everytown announced an initial spend of up to $10 million in four states with key gubernatorial races: Georgia, Michigan, Nevada and New Mexico. Everytown’s electoral program also includes independent expenditures, candidate endorsements, voter registration and nationwide canvassing and phone banking.