This morning, Axios published a story highlighting Mike Bloomberg’s Independence USA’s deep digital investment in key House races in partnership with Everytown for Gun Safety. The “Not One More” electoral campaign with digital powerhouse political advertising firm BPI has been placing ads in toss-up districts across the country.
“It’s the largest digital investment ever made by a Democratic non-profit to win the House,” Axios reported. “And it puts it ahead of other major Democratic non-profits, like the House Majority PAC, in money spent on digital ads targeted at House races, according to sources familiar with their ad spending this cycle.”
Everytown, the country’s largest gun violence prevention organization, previously unveiled a $5 million advertising program titled “Not One More” targeting 15 red-to-blue House districts. Today’s Axios story details a separate digital advertising program created through a monthslong partnership with Bully Pulpit Interactive:
The groups worked with Bully Pulpit Interactive (BPI), one of the largest progressive digital ad agencies in the country, to place the ads. BPI was hired by both the Obama and Clinton presidential campaigns, as well as dozens of other Democratic House, Senate and gubernatorial campaigns.
“We had over 30 people working on this since June,” says BPI parter Ben Coffey Clark. “We’ve been optimizing the campaign on hourly basis.”
Everytown for Gun Safety Action Fund has committed more than $20 million in support of gun safety candidates across the country, including candidates for federal, state and local office. For more information about Everytown’s electoral program, or to request an interview, please don’t hesitate to reach out.