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Why TOMS is taking a stand to end gun violence

On November 12, Mycoskie announced his idea to Bain Capital, the private equity firm that’s owned a 50% stake in TOMS since 2014: TOMS would donate $5 million to nonprofits working to end gun violence (including Everytown for Gun Safety, Faith in Action, March for Our Lives, and Moms Demand Action), use its platform and social network to call on lawmakers to pass universal background checks, and permanently alter its giving model to prioritize issue-based efforts of this magnitude going forward. He was done avoiding politics. “If we have this much power as business leaders, we have to use it,” he says.

One downward retail trend that’s not all Amazon’s fault

After her sophomore year of high school, Alanna Miller, now 18, spent her summer working at T.J. Maxx. But the Dallas-Fort Worth teen said her priorities shifted dramatically last winter when she was assigned to research the issue of universal background checks for firearms for her debate team. Miller has grown up in an era of mass shootings and has been undergoing routine lockdown drills since kindergarten. When Miller learned about the grassroots movement Moms Demand Action for Gun Sense in America as part of her debate research, she decided to join the group’s youth chapter, Students Demand Action, as a local leader.

Gun safety was a winning issue in the midterm elections

This year, the gun violence prevention movement outspent the NRA. But we out-hustled them, too. Moms Demand Action volunteers worked with partners to register 100,000 new voters. And we had 1.2 million conversations with voters about gun sense candidates by going door to door and making phone calls. It’s because of that hard work that winning candidate after candidate has thanked Moms Demand Action volunteers during their acceptance speeches and in interviews. I’ve yet to see any photos this election cycle of NRA members canvassing or celebrating with winning candidates. And there’s a reason for that. This cycle, we went head-to-head with the NRA in 43 races (meaning we both endorsed candidates): gun safety candidates won 33 races, the NRA won nine races and 1 has yet to be called.

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